Tuesday, February 10, 2009

More DX lenses in 2009?

Check this article, its an interview with Nikon. Some statement taken from this article I find very interesting.

1. "The main target is D40/D60/D90 owners. They make up 80% of our DSLR sales and there wasn't really an inexpensive prime lens for them. So far, the lens offering for that market has included some really good zooms, but this offers them something they were missing."

2. "DX is not over," Drean says: "we plan to increase the offering. The prime lenses were definitely something that was missing."

3. "If even 5% of the D40, D50, D60, D80, D90 owners buy this lens, that's a huge number," and, he adds: "this is not the last lens announcement we'll be making this year."

Since we are humans and some of you like me are gear heads, so I am going to speculate (please take it with a grain of salt):

1. No more FX lens in 2009 - Given the current economic condition it does not make business sense for Nikon to invest in releasing or renewing new FX lens as they will release lens for the masses imagine 5% of 80% buying the new lens as oppose to 5% of the 20% FX market.

2. New DX Body - A new DX body possibly called D400 to replace the D300 looks promising.

3. New DX Zoom - Possibly fix aperture DX zoom lenses.

Well only time will tell.

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